Changes in the demand for sublimation transfer paper market

Digital sublimation transfer paper was constrained by the development of coating technology and coating technology in the early days, and most of them were 70g or above. Later, with the continuous improvement of coating technology and the continuous optimization and reform of coating technology, transfer paper with a quantitative of less than 70g gradually entered the market, and due to its relatively low cost, it received good customer feedback in the printing market. According to incomplete data statistics, digital sublimation transfer paper with a quantitative of about 50g occupied the main market in 2019. Digital transfer paper with a quantitative of less than 40g has also entered the market in the early days, but due to its thin paper thickness, insufficient ink carrying capacity, printing and winding difficulties, it has weak adaptability in the market. Although it has a strong price advantage, it is hindered in market promotion.

In 2020, the digital sublimation industry has further developed, and more and more printing factories have innovated their printer equipment, replacing traditional two-head and four-head printers with a speed of no more than 100m/h with industrial printers with a speed of up to 200-300m/h. This type of industrial printer equipment can print large-area continuous patterns with a single inkjet, greatly reducing the possibility of paper scratching the nozzle due to moisture and arching of the paper, and also has a more precise control of the winding tension. At the same time, high-concentration thermal sublimation ink cartridges and ultra-high-concentration thermal sublimation inks have gradually entered the market and occupied the market share, further reducing the demand for transfer paper ink capacity. With the dual upgrade of printing equipment and printing ink, the disadvantages of digital transfer paper with a quantitative volume of less than 40g, such as difficulty in winding and low ink capacity, have been eliminated and quickly spread in the market. Overcoming the difficulties of winding difficulties and low ink capacity, transfer paper with a quantitative volume of less than 40g has gradually shown its advantages in industrial printers: fast drying speed, adaptability to high-speed transfer, and low price.

According to incomplete statistics in 2020, transfer paper with a quantitative volume of less than 40g accounted for more than 60% of the total sales. With the further popularization of industrial printers and high-concentration thermal sublimation inks, the market share of transfer paper with a quantitative volume of less than 40g still has room for growth.

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